Social Media Campaign

This social media campaign was created in order to attract a younger audience to the Broadway touring musical, Sister Act. The concept / idea of doing a "Nuns around town" promotion was provided by the tour's marketing kit, but it was my idea to create a series of videos in small 15 second clips to push on social media and to keep the buzz going. Each week myself and my co-workers would come up with a new thing for the nuns to do around town, from ice cream stops to basketball the Nuns. It was a big hit on our social media channels and put a great PR spin on the Opera House.